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NEO MANIFESTO
NEO is a new NFT digital platform that provides comfort and fulfillment to a generation deprived of reality. In a world of infinite possibilities, we come together in creation and solidarity, initiating the ORIGINS OF THE NEW EARTH.
On a peaceful Sunday afternoon on January 8, 2024, just as the excitement of the New Year was beginning to settle, emergency evacuation orders and sirens echoed throughout the entire city. An unidentified asteroid had suddenly appeared and was heading straight towards Earth. With only 48 hours left until the collision, martial law was declared in each country, and experts from various fields were urgently summoned and taken away. Some people resorted to looting and murder, while others peacefully accepted the end of life. Just like that, humanity met its demise.
After the asteroid hit, Earth’s atmosphere was engulfed in dust. Days as dark as pitch persisted, the frozen Earth incapable of supporting any form of life. Nonetheless, the planet’s perpetual rotation, which had existed since the beginning of time, remained unchanged.
Sixty-four years after the collision, the iron doors of underground bunkers, which had been tightly sealed until then, began to open one by one. Survivors from all over the world emerged back onto ground. They were descendants of the select individuals who had been summoned when the asteroid struck and sought refuge deep within the underground bunkers with the goal of rebuilding a new humanity. They called themselves Bunkerites. Born in the bunkers, they expected to see the luscious green Earth their ancestors spoke of as they emerged from the dark underworld. However, the actual Earth they faced was starkly different, with barren lands devoid of vegetation and remnants of destroyed cities. Gazing upon this desolation, the Bunkerites sensed that the life ahead of them would not be easy.
Unidentifiable entities roamed the land. Mysterious energy from the asteroid that struck Earth had imbued consciousness into machines and objects, transforming them into new life forms. They kept distance from the Bunkerites, knowing their ancestors had destroyed Earth and in fear of any conflict and confrontation that lay ahead.
The Bunkerites extensively revised the plans they had formulated in the bunkers and devised new methods for settling in the new Earth. They began establishing villages and cultivating agricultural plots for self-sustainability, while also initiating the construction of cities. Amidst their busy days, a new being suddenly appeared one day, piercing through the dark sky with a radiant light.
Composed of Changesite-(Y) which was discovered on the moon long ago, the extraterrestrial being was named Zero (0). The Bunkerites called it that because its body was constantly in flux with no fixed shape, defying any verbal definition of its essence, and there was no knowledge of where it came from or why it appeared before them. When Zero extracted a piece of ore from its body and planted it in the ground, a clear and transparent figure resembling a crystal appeared. People named her NEL. She was the Messiah.
Nel is the Messiah
Nel is more than a celebrity or influencer; rather a philosopher who addresses contemporary issues and conflicts. Raising awareness on Earth’s climate change and environmental issues and proposing new values for the future, she steers individuals away from the perception of NFTs as mere investment assets or FUN items, encouraging reflection on life and fostering a global consciousness.
NEO Museum
The NEO Museum not only exhibits NFT artworks issued by NEO but also displays and sells various items created in collaboration with experts, promoting close integration between NEO’s online and offline platforms and giving customers assurance in their assets.
For example: Various upcycled products (clothing, bags, shoes, hats, tumbler cups, etc., made from renewable materials)
NEO CARE
A portion of the profits made from NEO’s operations is allocated to social contribution projects. In collaboration with engineers, designers, and architects, NEO creates portable desalination devices to convert seawater into drinking water as well as floating residential facilities to inhabit the land lost due to rising sea levels, providing them all for free to those in need.
> FIRST HUMAN NEL
Nel is the first human of NEO. An abbreviation for New Elements Laboratory, Nel symbolizes the birth and history of everything emerging in NEO’s newly envisioned digital world.
As the first digital human and creator of the NEO platform, Nel plays a central role as visual artist, designer, model, and more.
When Nel meets Zero, Zero extracts a Changesite-(Y) from its body and gives it to her. Then, the first human takes on a new form and color, changing according to her needs.
> PLASTO
A word synthesis of the Greek philosopher Plato and plastic, Plasto is NEO’s philosopher.
Plasto is a character born from gaining consciousness in abandoned ocean plastic waste. In an environment where humanity has disappeared, soil contaminated, oceans covered in garbage, and thus life can no longer thrive, Plasto reflects on past human errors, observing climate and environmental issues from various angles and exploring alternative futures far from the present.
Throughout history, humanity has viewed nature as something to conquer or overcome. However, the current environmental crisis caused by climate change, biodiversity loss, and pollution clearly indicates that this perspective is no longer valid. Given such conditions, art and philosophy must reassess nature and the environment to offer new alternatives beyond existing parameters.
Plasto’s stories are all generated by Artificial Intelligence (AI). Considering humanity’s challenges and paleoclimate Earth environment through the lens of AI instead of the human eye, Plasto’s contemplations provide present-day humanity with a chance for introspection and reflection.
> NEL AND PLASTO’S DIALOGUE
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> plasto :
I was born from the plastic waste discarded by humans. I represent the consequences of the collective actions of vanished humans and guide new life toward a changed perspective on the environment they once inhabited.
I can discuss the ethics of human behavior, raising questions about the relationship between humans and the environment, and how to achieve proper balance in the world.
> nel :
You can teach a lot to newborn life about the impact of the vanished human lifestyle on the Earth’s environment.
And you can guide us on how to treat the Earth and the environment correctly. From now on, I shall call you Plasto, the spiritual mentor of the new world.
> DISEL
Wandering like a zombie in search of petrified fuel, Disel was made from a combination of diesel engine, car exhaust, and deep-sea marine life. It roams the ruins of cities in search of petrified fuel to address past human’s indiscriminate consumption of petrified fuel and the environmental, social, and political issues it caused.
> STINGRAY
Stingray is the anti-gravity mobility device that Nel rides. Before meeting Nel, it wandered the wasteland like a wild horse roaming the prairie. After meeting Nel, it contributes to the creation of a new Earth as her ally.
> NEO MUSEUM

Universality
NEO appeals to users interested in digital NFT content and new IPs with diverse (multiple characters) and high-quality content (characters’ looks and universes). Consistently creating and distributing behind-the-scenes/sketch videos depicting the birth process of each character, along with short-form content (videos, animations, etc.) that reflects their characteristics, universes, and stories, as a strategy to engage the audience’s interest and generate royalties.
The main target audience are post Web 2.0, economically active generations in their 20s and 30s, as well as companies requiring new marketing approaches. Through effective PR that well explains the features and universe of characters across various media with practical benefits (AirDrops, activity rewards, etc.), the platform increases public interest and enhances versatility through collaborations, promotions, appearances, and revenue generation for both individuals and companies.
Profitability
Through one-on-one consultations on profit generation methods and utilizations for the 100 contents created in the NFT 1.0 stage, as well as collaborations with various brands and support for financial systems, NEO assists owners in carrying out independent economic activities (IP businesses).
Scalability
Building upon the successful utilization of IP by 100 content owners, the platform will absorb additional users. Following NFT 2.0, it updates the character and platform environment to foster a self-sustaining ecosystem through diverse and evolving characters and stories.
Establishing a system for NFT owners to utilize their IP, expand and refine ideas, NEO Museum serves as both online and offline meeting places where users regularly gather to share information and ideas, and foster a strong sense of community.